PPWR: Ambitious Waste Reduction Targets

The European Union expects Member States to achieve progressively greater reductions in packaging waste: at least 5% by 2030, 10% by 2035, and 15% by 2040 compared to 2018 levels. These measures are expected to reduce the projected volume of packaging waste by approximately 37% by 2040.

Reuse Takes on an Increasingly Important Role

One of the key pillars of the PPWR is the promotion of reusable packaging. Businesses using transport packaging—such as pallets, stretch wrap, or boxes—will be required from 2030 onwards to ensure that at least 40% of such packaging is reusable. This share is expected to increase to 70% by 2040. Importantly, companies should not limit these efforts to external supply-chain partners; the same principles must also be applied to logistics operations between their own sites and affiliated companies.

What Does This Mean for Hungarian Businesses?

The regulation affects all economic operators that manufacture, import, or place packaging on the market within the European Union, making it highly relevant for Hungarian companies as well. The introduction of the Extended Producer Responsibility (EPR) scheme and the Deposit Return System (DRS) can already be seen as the first steps toward compliance. Going forward, companies will need to redesign their logistics processes to ensure the collection, return, and traceability of packaging materials. In addition, from 2030 onwards, many single-use plastic packaging solutions may disappear from the market, making it essential for businesses to identify and implement alternative solutions well in advance.

LeitnerLeitner supports companies in interpreting packaging regulations, assessing compliance obligations, and developing packaging and logistics solutions that meet reuse and waste-reduction requirements. We assist our clients with impact assessments, compliance strategies, and the development of internal processes, enabling them to operate competitively and lawfully in an evolving regulatory environment. Last but not least, where required, we can also assume responsibility for administrative tasks related to EPR fees and other environmental levies on behalf of our clients.

Stricter PFAS Restrictions

From 12 August 2026, food-contact packaging that exceeds specified PFAS threshold values may no longer be placed on the market. Furthermore, manufacturers, importers, and users will be required to demonstrate the origin and form of any fluorine present in packaging materials. In other words, documentation and compliance requirements will become significantly more stringent.

Changes to the EPR System

The PPWR introduces new roles and definitions that may also alter EPR obligations. In some cases, the economic operator responsible for complying with PPWR requirements will not be the same entity responsible for meeting EPR obligations. Empty packaging materials may also fall within the scope of EPR, while certain businesses that unpack products imported for their own use may be exempted from EPR obligations.

The PPWR is not merely an additional administrative burden; in the long term, it will reshape the packaging market, supply chains, and the EPR framework itself. Companies are therefore advised to assess as early as possible whether their packaging solutions comply with the new requirements. Obtaining the necessary certifications, reviewing technical documentation, and preparing internal processes for compliance should all be priorities, as early preparation is likely to provide a significant competitive advantage.